Mossimo

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Mossimo was founded in 1986 by Mossimo Giannulli in Laguna Beach, California, initially specializing in custom-made oversized t-shirts and swimwear that captured the vibrant surf and skate culture of Southern California. The brand rapidly expanded into a full lifestyle collection, embodying a relaxed, cool, and accessible aesthetic. After going public in 1996, Mossimo entered a groundbreaking partnership with Target in 2000, transforming it into one of the retailer's most successful private labe...
ls. This move shifted its design philosophy to focus on providing contemporary, trend-conscious, and highly affordable apparel for men, women, and children, essentially democratizing designer-influenced fashion for a mass market. While its primary presence in Target US concluded around 2017-2018, th
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