Movado is a Swiss watchmaking brand founded in 1881 by Achilles Ditesheim in La Chaux-de-Fonds, Switzerland. The brand is renowned for its heritage of Swiss craftsmanship, design excellence, and technological innovation. Movado is especially famous for its iconic Museum Watch dial, designed by Nathan George Horwitt, featuring a minimalist black dial with a single gold dot at 12 o'clock, symbolizing the sun at high noon. This design was the first watch dial accepted into the permanent collection ...
of the Museum of Modern Art (MoMA) in New York in 1960. Movado has earned over 100 patents and 200 international awards for watch design and technology, with its watches displayed in 20 museums worldwide. The brand's philosophy centers on being "always in motion," reflecting continuous innovation an
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