Murmur

otion, inspires confidence, and invites the world to stop and look closer. Each piece is a whispered manifesto of feminine power, celebrating the idea that femininity doesn’t diminish strength, it completes it. MURMUR’s collections are structured around Essentials (versatile daywear), Signature (statement evening styles), and a dedicated lingerie line, all crafted with meticulous attention to detail in the brand’s own atelier in Bucharest and trusted local workshops. The brand’s philosophy centers on empowering women to embrace both softness and boldness, vulnerability and self-possession, in a world where gender equality is still evolving.

Philosophy

MURMUR believes that femininity doesn’t diminish strength, it completes it. The brand designs for the modern woman, encouraging her to embrace both softness and boldness, vulnerability and self-possession. MURMUR’s philosophy is rooted in the idea that now, more than ever, is the time for women who are fully themselves—both soft and bold. Each piece is a whispered manifesto of feminine power, inviting women to express their unique identity and confidence.

Sustainability

Production: Limited, boutique-style production in the brand’s own atelier in Bucharest and trusted local workshops. Materials: Carefully sourced materials and accessories from Europe. Services: Made-to-measure service for a truly perfect fit, reducing waste and ensuring longevity of garments.

Founders

Andreea Badala, Background: Andreea Badala spent her childhood in a Muslim country, where women were always covered, wrapped in a mystery that deeply influenced her perception of femininity. She studied Fine Arts, then Fashion Design at the University of Arts in Bucharest and Pattern Technology at the London College of Fashion. She trained at Alexander McQueen Menswear and Richard Nicoll in London, refining her sense of detail and construction. Upon returning to Romania, she founded MURMUR, a brand dedicated to the women she had admired since childhood, creating a vision that bridges sensuality and strength, vulnerability and self-possession, and past and present.

Background

MURMUR was founded in 2011 in Romania by Andreea Badala. The brand emerged from a desire to awaken a woman’s connection to her femininity, strength, and sensuality. MURMUR reinterprets retro lingerie and couture silhouettes, transforming them into contemporary, wearable pieces for both day and evening. The brand’s collections are crafted with meticulous attention to detail in the brand’s own atelier in Bucharest and trusted local workshops, using carefully sourced materials and accessories from Europe. MURMUR’s philosophy centers on empowering women to embrace both softness and boldness, vulnerability and self-possession, in a world where gender equality is still evolving.

History

MURMUR was launched in 2011 by Andreea Badala in Romania. The brand quickly gained international attention for its unique retro-influenced prêt-à-porter concept that integrates surprising lingerie elements, adapted into innovative and feminine fashion pieces for day and night. From the very beginning, MURMUR has enjoyed the attention of the international press, with items appearing in publications such as Vogue UK, Spain, India, Russia, and Elle UK. Celebrities like Madonna, Beyoncé, Lady Gaga, Katy Perry, Dua Lipa, Nicki Minaj, Kristin Stewart, Gigi Hadid, Kylie Jenner, and Miley Cyrus have chosen to wear MURMUR outfits for their special projects or public appearances. The brand’s showroom, which also houses the famous Signature Atelier, is situated in the opulently decorated mansion in the heart of Bucharest, offering private and special shopping events like Aperitivo & Fitting, as well as curated music, food, drinks, and a coquette garden.