The Portuguese brand NÃO (meaning 'No' or 'Not' in Portuguese, often signifying a rejection of fast fashion) was founded with the core purpose of simplifying fashion. They champion the belief that true elegance is found in simplicity, versatility, and timeless design. Their collection focuses on 'essentials' that are meticulously crafted to ensure longevity, both in enduring style and robust quality. Every garment undergoes a thoughtful process, from the careful selection of materials—often prio...
ritizing organic cotton—to ethical manufacturing within Portugal, all aimed at delivering comfort, functionality, and an effortless aesthetic. NÃO aspires for its clothing to be an authentic extension of the wearer's identity, facilitating confident self-expression while upholding a commitment to en
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