New Amsterdam Surf Association

Visit Founders: Daniel Gerhard Since: 2017 Add Bookmark

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New Amsterdam Surf Association is a Dutch menswear brand founded in 2018 by professional windsurfer and graphic designer Paul Zeper. The brand embodies a rebellious counter movement within surf culture, blending the rugged, industrial surf environment of Amsterdam's Wijk aan Zee with the refined, polished city life. It offers premium surf-inspired streetwear that merges functionality with minimalist aesthetics, featuring technical know-how, clear practical silhouettes, and a sharp focus on graph...

ics, lines, and shapes. The collections reflect a duality symbolized by the oyster: a rugged exterior representing harsh environments and an inner pearl symbolizing delicate luxury, innovation, and reinvention. The brand caters to modern explorers, surfers, and skaters who embrace challenge and reje

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