New Museum

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The New Museum, founded in 1977 by Marcia Tucker, is a leading institution dedicated to presenting new art and new ideas by artists who have not yet received wide public recognition. Its apparel collection, offered through the museum store, reflects this commitment to contemporary culture and design. The clothing line, primarily consisting of t-shirts, hoodies, and hats, features the museum's iconic, minimalist logo or graphics inspired by current exhibitions, artists, and the architectural iden...
tity of its striking Bowery building in New York City. The design philosophy is rooted in celebrating and supporting contemporary art, providing wearable pieces that allow patrons to connect with the museum's identity and mission. The apparel is typically casual, comfortable, and designed for everyd
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