Newtone is a Japanese brand founded with a deep appreciation for classic American vintage athletic wear, particularly from the 1940s to the 1960s. Their core philosophy revolves around meticulously recreating the quality, feel, and aesthetic of these iconic garments using unparalleled Japanese craftsmanship. A cornerstone of their production is the use of traditional loopwheeled knitting machines, which operate at a slow pace to produce fabrics of exceptional softness, durability, and a unique, ...
tension-free texture that holds its shape and ages beautifully. This specialized process results in garments that are incredibly comfortable and designed to last for decades, improving with every wear. Newtone further distinguishes itself through its signature 'aging processing,' a complex washing a
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