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Call Me 917 (often simply referred to as 917) is a New York City-based skateboard company and apparel brand founded in 2014 by professional skateboarder Alex Olson. Olson, the son of skate legend Steve Olson, established 917 after his earlier venture, Bianca Chandôn, to create a brand that more directly reflected his personal vision and the raw, authentic spirit of NYC skateboarding. The brand's name, '917,' is a direct nod to New York City's original area code, instantly connecting it to its ur...
ban roots and the concrete playgrounds that define skate culture.
917's design philosophy is deeply ingrained in skate culture, blending vintage aesthetics with contemporary sensibilities and a distinct, often understated, sense of humor. The brand is renowned for its graphic-heavy approach, featur
917's design philosophy is deeply ingrained in skate culture, blending vintage aesthetics with contemporary sensibilities and a distinct, often understated, sense of humor. The brand is renowned for its graphic-heavy approach, featur
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