Ninety Percent

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Ninety Percent is a pioneering London-based fashion label that redefines the concept of sustainable and ethical clothing. Founded in 2018 by Shafiq Hassan and Para Hamilton, the brand stands out for its unique business model where it donates 90% of its distributed profits to charitable causes and those who make the collection happen. This innovative approach places Ninety Percent at the forefront of the sustainable fashion movement, focusing on both environmental impact and social responsibility...
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The brand is committed to sustainable and ethical fashion, using organic cotton, recycled materials, and other sustainable fabrics to minimize environmental impact. All workers in the supply chain are paid fair wages and work under safe conditions, supporting a more ethical fashion industry. Nine
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