Noah

cting the fast fashion model in favor of timeless, responsible clothing. The brand’s flagship store at 195 Mulberry St. serves as a hub for community engagement, hosting events and fostering a sense of adventure and active living. NOAH’s collections are released weekly and are available both online and at select retailers, including Dover Street Market. The brand has collaborated with notable names such as Fear of God, Frog Skateboards, and adidas Originals, and has launched initiatives like the NOAH Field Team and partnerships with environmental and social causes.

Philosophy

NOAH is committed to creating the best possible products that inspire staff, partners, and customers to seek adventure and actively engage in the world around them. The brand aims to expand the definition of a clothing brand by fostering a deep, meaningful relationship with its customers. NOAH promotes goodness, challenges conventional wisdom, and encourages a lifestyle of active engagement and ethical responsibility. The brand believes in doing things their own way, with conviction, and according to principles they determine themselves, embodying a punk rock attitude that is inclusive and cross-generational.

Sustainability

Production: Clothes are made in countries, mills, and factories where tradition, expertise, and human dignity take precedence over the bottom line. Donations: Portions of profits are donated to causes the brand believes in, including environmental and social initiatives. Advocacy: NOAH speaks out on important issues and supports organizations such as the Feminist Bird Club, Billion Oyster Project, Timex Ghost Nets Suck, Sea Shepherd, and various awareness campaigns.

Founders

Brendon Babenzien, Background: Former creative director of Supreme, Brendon Babenzien is a pivotal figure in streetwear and skate culture. He began his career working at a local surf-skate shop in Long Island, later joining Supreme in 1996 as a product developer and designer. Babenzien played a key role in transforming Supreme from a local skate shop into a global brand. He is also the creative director of menswear at J.Crew, bringing his expertise in blending classic menswear with contemporary streetwear sensibilities.. Estelle Bailey-Babenzien, Background: Estelle Bailey-Babenzien is a co-founder and integral part of NOAH’s relaunch and ongoing success. She brings a strong focus on sustainability, community engagement, and ethical business practices to the brand. Her partnership with Brendon has been instrumental in shaping NOAH’s values and mission.

Background

NOAH was founded in 2002 by Brendon Babenzien, who was then the creative director of Supreme. The brand was initially inspired by the intersection of nautical living and skate culture. Despite early critical acclaim, NOAH was put on hold after a few seasons, and Babenzien returned to Supreme. After a decade at Supreme, during which he helped transform the brand into a global phenomenon, Babenzien, along with his wife Estelle Bailey-Babenzien, relaunched NOAH in 2015. The relaunch was met with industry fanfare, and NOAH has since grown steadily, maintaining its core values of sustainability, quality, and originality. The brand’s flagship store is located at 195 Mulberry St. in SoHo, New York City, and it has since expanded to include a second flagship store in Tokyo and a presence at Dover Street Market locations in Los Angeles and London.

History

NOAH was founded in 2002 by Brendon Babenzien, who was then the creative director of Supreme. The brand was inspired by the intersection of nautical living and skate culture. Despite early critical acclaim, NOAH was put on hold after a few seasons, and Babenzien returned to Supreme. After a decade at Supreme, during which he helped transform the brand into a global phenomenon, Babenzien, along with his wife Estelle Bailey-Babenzien, relaunched NOAH in 2015. The relaunch was met with industry fanfare, and NOAH has since grown steadily, maintaining its core values of sustainability, quality, and originality. The brand’s flagship store is located at 195 Mulberry St. in SoHo, New York City, and it has since expanded to include a second flagship store in Tokyo and a presence at Dover Street Market locations in Los Angeles and London.