Nom Maternity

om Maternity incorporates practical details such as easy nursing access, big-boob-friendly fits, belly bands, c-section-safe designs, baby carrier panels, and pockets. The brand offers inclusive sizing up to XXXL to ensure every mom feels confident and comfortable. Founded with a mission to simplify dressing during pregnancy and beyond, Nom Maternity blends fashion-forward design with sustainability and timeless essentials.

Philosophy

Nom Maternity’s philosophy centers on empowering mothers by providing clothing that makes them feel good about their changing bodies and life stages. The brand believes motherhood should not be complicated by wardrobe stress and aims to deliver versatile, flattering, and functional pieces that support real mom life. They emphasize inclusivity, comfort, and thoughtful design details that accommodate the needs of pregnant and nursing mothers. Sustainability is integral, with a commitment to creating durable, non-disposable clothing that cares for future generations.

Sustainability

Commitment: Nom Maternity does not believe in disposable clothing and is committed to sustainability by creating high-quality, durable pieces designed to last through multiple stages of motherhood. Practices: The brand continuously works to improve its environmental impact by using long-lasting fabrics that maintain their shape and comfort, reducing waste and encouraging mindful consumption.

Founders

Anna Capretto, Background: A New York fashion veteran and mother of two, Anna Capretto purchased Nom Maternity in 2015 after inheriting Seattle-based Village Maternity from her mother. She revitalized the brand with a focus on timeless maternity essentials and sustainability, drawing on her personal experience of pregnancy and desire for better maternity wear.. Shelley Capretto, Background: Founder of Village Maternity, a maternity and baby boutique in Seattle established in 1983. She is Anna Capretto's mother and laid the foundation for the family’s maternity apparel legacy.

Background

Nom Maternity launched in 1998 in a small boutique called Naissance on Melrose, pioneering fashion-forward maternity wear for expecting mothers in Los Angeles. In 2015, Anna Capretto acquired the brand, merging it with her family’s Seattle-based Village Maternity legacy. Since then, Nom Maternity has focused on timeless maternity essentials, sustainability, and designing clothes that fit and flatter all stages of motherhood with inclusive sizing and practical features.

History

Originally founded in 1998 as a boutique maternity brand in Los Angeles, Nom Maternity gained recognition for trendy maternity wear catering to a diverse clientele, including celebrities. The brand was revitalized in 2015 when Anna Capretto, daughter of Village Maternity’s founder Shelley Capretto, purchased it and relocated design operations to Seattle. This transition infused Nom Maternity with a renewed focus on sustainability, timeless design, and functional maternity wear that supports mothers before, during, and after pregnancy.