nonnative

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nonnative is a Japanese fashion brand founded in 1999 by Satoshi Saffen in Tokyo during the influential Urahara movement. The brand began as a T-shirt label sold at Motorwn, a popular shop in the heart of Harajuku, and quickly expanded into a full-fledged lifestyle brand. nonnative is known for its functional, modern, and minimalist approach to clothing, blending elements of streetwear, workwear, and military-inspired design. The brand’s creative direction is led by Takayuki Fujii, whose backgro...
und in Tokyo’s retail scene and passion for reworking and altering garments have shaped nonnative’s unique aesthetic. The brand’s philosophy centers on independence, neutrality, and a refusal to be defined by a single culture or style, reflecting its founder’s multicultural identity and the broader
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