Normal

Normal

Visit Founders: Jimmy McDonald, Conrad McDonald, Lanse McDonald Since: 2015 Add Bookmark

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Founded by three brothers from St. Louis, Missouri in 2015, The Normal Brand emerged from a desire to create high-quality, comfortable, and versatile clothing that suits an active American lifestyle. Their design philosophy revolves around crafting 'better basics' – durable, soft, and stylish pieces intended to be everyday staples. They blend a rugged aesthetic with refined comfort, focusing on premium fabrics and timeless designs that transition seamlessly from outdoor adventures to casual soci...

al gatherings. The brand encourages individuals to define their own 'normal' and 'Live Life with a Little Grit,' emphasizing authenticity and a no-fuss approach to personal style.

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