North Star '68

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North Star '68 is an American fashion brand founded in January 2024 that uses fashion as a tool of liberation and personal identity expression, specifically reclaiming and reworking symbols of American identity through the revolutionary tradition of African American aesthetics. The brand challenges traditional narratives of American fashion history, notably critiquing Brooks Brothers' legacy by repurposing materials such as white oxford cloth button-down shirts and patriotic t-shirts into new ga...
rments that queer, de-whiten, and reappropriate these symbols. North Star '68 positions itself not just as a clothing brand but as a movement for creators, makers, and builders who break molds and pursue their own paths illuminated by their 'North Star.' The brand emphasizes boldness, authenticity,
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