Nuyu

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Nuyu is a United States-based retail apparel brand specializing in athleisure apparel designed exclusively for women. Founded in late 2014, Nuyu fills a market gap by offering stylish collegiate affinity wear that goes beyond traditional men's spiritwear modified for women. The brand emphasizes fashion-forward designs that empower women to express their passions—whether for their college, favorite movie character, sporting event, or hobby—while feeling strong, beautiful, and confident. Nuyu is r...
ecognized as the industry's first fully interactive apparel company, involving customers in product development, marketing strategies, and financial growth, fostering a community-driven brand experience. Its product line includes over 35 items featuring logos from more than 30 colleges nationwide, b
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