O'Neill's design philosophy is rooted in its pioneering spirit and deep connection to the ocean. Founded by Jack O'Neill, who famously said, 'I just wanted to surf longer,' the brand began with the invention of the wetsuit, revolutionizing water sports by enabling surfers to stay in cold water for extended periods. This foundational innovation established a core ethos of enabling outdoor enthusiasts to pursue their passions regardless of conditions, through functional, durable, and high-performa...
nce gear. The brand's output encompasses surfwear, snow wear, and general lifestyle apparel, all designed with a blend of technical innovation and a laid-back, authentic California surf aesthetic. Key principles include comfort, quality, and performance, ensuring that products are built to withstand
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