Obviously

underwear, offering a form-fitting, uplifting fit that adapts to the body. The brand has received multiple industry awards, including the Undie Awards, and is recognized for its dedication to quality, ethical production, and customer satisfaction. With a growing product line that may soon include socks, shirts, loungewear, and swimwear, Obviously is expanding its mission to redefine comfort in men's essentials beyond just underwear[3][5][6].

Philosophy

Obviously believes that men's underwear should combine uncompromising comfort with innovative design, freeing wearers from the constraints and discomforts of traditional undergarments. The brand is driven by a commitment to quality, ethical production, and continuous improvement, aiming to inspire men to embrace a new standard of comfort in their daily lives[3][5][6].

Sustainability

Materials: Uses eco-friendly fabrics including MicroModal, Lycra, Bamboo Rayon, and UV-resistant viscose[3][5]. Production: Manufactured in a custom-built European facility to ensure ethical labor practices and reduce environmental impact[3]. Certifications: No specific certifications mentioned, but the brand emphasizes natural, sustainable materials and ethical production[3][5].

Founders

Daniel Miljkovic, Background: Co-founder of Obviously, an Australian brand focused on anatomical men's underwear. Daniel, along with his brother Robert, developed the innovative pouch design that sets Obviously apart in the market[5].. Robert Miljkovic, Background: Co-founder of Obviously, Robert partnered with his brother Daniel to create a line of men's underwear that prioritizes comfort, support, and anatomical correctness, using premium, eco-friendly materials[5].

Background

Obviously was founded in Australia by brothers Daniel and Robert Miljkovic, who sought to solve common discomforts in men's underwear through advanced anatomical engineering. The brand quickly gained recognition for its unique pouch design, which separates and supports, and for its use of high-quality, natural fabrics. Production was initially outsourced but later moved to a custom-built facility in Europe to ensure ethical standards and quality control[3][5].

History

Since its inception, Obviously has focused on redefining men's underwear with a patented anatomical pouch that provides lift, separation, and comfort. The brand has won multiple Undie Awards, reflecting strong consumer approval. Over the years, Obviously has expanded its product range and is exploring new categories such as socks, shirts, loungewear, and swimwear. The company's shift to European production underscores its commitment to ethical manufacturing and sustainability[3][5][6].