Octopus Brand is a Milan-born streetwear clothing label established in 2012, evolving from the creative underground scene of Milan and the earlier VNGRD project founded in 2005. The brand is renowned for its iconic tentacle motif, which originated as a graphic design by VNGRD in 2006 and later became the defining symbol of Octopus. Octopus combines a naïve, uncommercial approach to design with a strong connection to street culture, gaining cult status through collaborations with influential bran...
ds like Stüssy, SUPER, FUCT, and Slam Jam, and recognition from figures such as Kanye West. The brand emphasizes creative expression rooted in underground art and design, spreading the tentacle motif globally as a symbol of freedom and connection. Octopus also engages in collaborations across music,
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