Ouidad

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Ouidad is a pioneering American hair care brand specializing exclusively in curly hair. Founded in 1984 by Ouidad Stephen Wise, the brand revolutionized the beauty industry by celebrating and embracing curls rather than suppressing them. Ouidad introduced the first salon in the U.S. dedicated solely to curly hair and developed trademarked cutting techniques such as Carving & Slicing® to optimize curl health and appearance. The brand offers a comprehensive range of curl-specific hair care product...
s, educational programs, and certified salons across the U.S. and internationally. Ouidad's philosophy centers on empowering individuals with curly hair to embrace their natural texture with specialized care, education, and community support. The brand is also known for its philanthropic efforts, no
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