Patou

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Patou is a historic French fashion house founded in 1914 by Jean Patou, a visionary couturier who revolutionized women's fashion in the 1920s by introducing freedom and comfort into women's wardrobes. The brand is renowned for pioneering sportswear as daywear, including tennis dresses, knitted swimwear, and cardigans, and for liberating women from restrictive clothing such as corsets. Patou's designs were inspired by Jean Patou's travels in the Balkans and the East, and he was known for his inno...
vative use of monograms and incorporation of contemporary art styles like Cubism into fashion. The house attracted elite clientele and celebrities such as Suzanne Lenglen, Louise Brooks, and Josephine Baker. After Jean Patou's death in 1936, the brand continued under notable designers including Marc
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