Pattern Beauty

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Pattern Beauty is a Black-owned and Black-founded hair care brand dedicated to celebrating and empowering curly, coily, and tight-textured hair. Founded by Tracee Ellis Ross, the brand focuses on superior hydration, safe ingredients, and high-performing products designed to meet the unique needs of textured hair. Pattern Beauty's philosophy centers on embracing Black beauty and joy, supporting the community, and promoting self-love and resilience through hair care. The brand also actively suppor...

ts democracy, freedom, and human rights by donating 1% of every purchase to nonprofits chosen by customers, emphasizing care for Black communities and empowerment of women and people of color.

Philosophy

Pattern Beauty's vision is for all to know the inherent worthiness of Blackness. The brand

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