Per Götesson

Per Götesson is a London-based menswear brand founded by Swedish designer Per Götesson. The brand reimagines modern menswear through an inclusive, non-aggressive masculinity lens, emphasizing exploration, identity, and belonging. It challenges mass production by combining traditional craft techniques with emerging digital technologies, balancing history and future innovation. Rooted in London's diverse creative community, the brand operates at the forefront of international menswear, focusing on...