PHO Firenze

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PHO Firenze is a contemporary women's brand born in Florence, Italy, in 2021, founded by Maria Vittoria Pini. The brand's name 'PHO' is inspired by the phoenix, symbolizing rebirth and renewal, which reflects its core philosophy of creating enduring pieces that transcend fleeting trends. PHO Firenze aims to offer sophisticated and versatile ready-to-wear clothing tailored for the modern woman. The brand places a strong emphasis on exceptional quality craftsmanship, utilizing luxurious materials ...
such as cashmere, silk, and fine wools, and a dedication to timeless design. Their aesthetic merges minimalist elegance with classic Italian sartorial tradition, producing garments that are both luxurious and practical for everyday sophistication.
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