Pink Ruby

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Pink Ruby is a New Zealand-based fashion brand originally founded in 1999 by university student Lizzie Shand as a streetwear label. It evolved under the leadership of Emily Miller-Sharma and Deanna Didovich, who took over the brand in the mid-2000s and steered it towards a distinctive style combining corporate elements with streetwear, characterized by bold use of color and audacious designs. The brand is known for its youthful, fun, and accessible aesthetic, with signature pieces like wool suit...
s in lilac and charcoal. Pink Ruby embraces a philosophy that challenges reliance on constant new product sales, reflecting a consciousness about sustainability and the fashion industry's impact. The brand encourages expressive, confident dressing, allowing wearers to mix playful and serious element
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