Polar

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Polar Skate Co. was founded in 2011 by professional skateboarder and artist Pontus Alv in Malmö, Sweden. Born out of a desire to create a brand deeply rooted in skateboarding culture, Polar embodies an authentic, DIY spirit that prioritizes functionality, quality, and a distinct aesthetic. Alv's vision for Polar was to offer a refreshing alternative to mainstream skate brands, focusing on unique graphics, custom cuts, and durable materials that cater to the demands of skateboarding. The brand is...
known for its signature loose-fitting silhouettes, which provide comfort and freedom of movement, a stark contrast to the slimmer fits prevalent at the time of its inception. Design philosophy is heavily influenced by Alv's artistic background, often featuring playful, abstract, or thought-provokin
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