Founded in 2007 by Suzy Batiz, ~Pourri (formerly Poo-Pourri) is a pioneering company specializing in natural fragrant sprays designed to eliminate bathroom odors before they begin. The brand's signature product, the Before-You-Go Toilet Spray, uses essential oils and natural compounds to coat the water surface, trapping unpleasant smells. Originating from a personal experience at a dinner party, the brand has grown into a $300 million company known for its viral marketing campaigns, including th...
e famous "Girls Don't Poop" video. Beyond toilet sprays, ~Pourri has expanded into other odor elimination categories such as shoe odor and sustainable cleaning products under the Supernatural line. The brand is recognized for breaking taboos around bathroom odors and creating a new product category
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