Positano in Love

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Positano in Love is a family business founded by Rosa and her daughter Carmela, driven by their passion for fashion and the art of embroidery. Their core philosophy is to enhance 'Made in Italy' craftsmanship, particularly the timeless and iconic 'Positano fashion' style, inspired by the Amalfi Coast. All garments are conceived, designed, and made in Positano, utilizing fine natural materials such as linen, cotton, and silk. While prioritizing tradition and artisanal techniques, they also incorp...
orate contemporary trends. The brand aims to create unique pieces that immerse the wearer in the evocative atmosphere of Positano, emphasizing quality, comfort, and elegant, casual resort wear suitable for summer and coastal living.
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