Proline

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Proline, established in 1983 by Gautam Hari Singhania, pioneered the activewear and casual apparel segment in India. Its core design philosophy centered on blending comfort, functionality, and contemporary style to cater to the evolving needs of the Indian consumer. The brand aimed to offer high-quality, durable, and trendy sportswear that was accessible and affordable, challenging the dominance of international labels. Proline became synonymous with comfortable tracksuits, versatile t-shirts, a...
nd other casual wear items, encouraging an active yet stylish lifestyle. It focused on fabrics and designs suitable for everyday wear as well as light sporting activities, establishing itself as a beloved homegrown brand known for its practical aesthetics and commitment to quality 'Made in India' ap
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