Proraso

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Proraso is a historic Italian personal care and grooming brand specializing in men's shaving products and barber supplies. Founded in 1948 in Florence, it is renowned for its high-quality pre-shave creams, shaving soaps, creams, foams, and aftershaves, as well as beard care products. The brand is recognized for its classic barbershop scents and formulas based on natural ingredients such as eucalyptus oil, menthol, shea butter, green tea, oatmeal, vitamin E, and aloe vera. Proraso offers five mai...
n product lines for general consumers—Green, White, Red, Blue, and Yellow—each tailored to different skin types and shaving needs, plus a professional "Pro" line with three variants featuring complex fragrances. The brand emphasizes tradition, quality, and the pleasure of shaving, maintaining a stro
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