PSD

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PSD was founded in 2008 by brothers Curtis and Ryan Flaherty with a vision to revolutionize the underwear industry. Their core design philosophy centers on creating underwear that seamlessly blends comfort, performance, and expressive style. They focused on developing a durable, breathable, and supportive fabric blend, primarily a microfiber, that could withstand the demands of athletic activity while remaining comfortable enough for everyday wear. PSD is known for its bold and vibrant graphic p...
rints, often featuring licensed collaborations from sports leagues, pop culture, and art, transforming underwear from a basic necessity into a statement piece. The brand aims to provide premium quality and fit, catering to both professional athletes and fashion-conscious individuals who value self-e
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