Puma X Butter Goods

The *PUMA x Butter Goods* collaboration is a nostalgic, wide-reaching footwear and apparel collection that draws inspiration from late ’90s and early ’00s sports advertising, vintage tennis teams, and bold skateboard merch[1][6]. The collection is rooted in the era when Butter Goods’ founders grew up skating, characterized by bold colors, baggy cuts, technical fabrics, and vibrant personality[1][6]. PUMA’s sport heritage and classic silhouettes are reinterpreted through Butter Goods’ lens,