Pureology

Founded in California in 2001, *Pureology* is the pioneering professional hair care brand renowned for its commitment to sulfate-free, vegan, and high-performance formulas designed exclusively for color-treated hair. The brand’s name—'pure x ology'—symbolizes the fusion of purity and science, delivering a luxurious, sensorial experience without compromising on efficacy. Pureology’s products are celebrated for their indulgent textures, enticing aromas, and silky-smooth results, all while pr