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pushBUTTON, founded in 2010 by designer Park Seung-gun, is a prominent South Korean brand known for its distinctive and experimental approach to contemporary fashion. The brand offers a unique interpretation of women's wear, characterized by unexpected silhouettes, the innovative mixing of diverse fabrics, and often a playful, deconstructed aesthetic. It aims to create unconventional and striking designs that push traditional boundaries. Since its inception, pushBUTTON has established itself as ...
a trend-leading label in Korea, regularly participating in Seoul Fashion Week since 2011 and expanding its international presence with shows at London Fashion Week since 2018. More recently, the brand has also embraced a gender-fluid design direction, contributing to its broad appeal among celebriti
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