Raffi

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Raffi is an American luxury knitwear brand renowned for its indulgently soft cashmere sweaters and accessories. Founded by Raffi Shaya, known as the 'King of Cashmere' and 'Master of Colour,' the brand combines traditional knitting methods with modern design, offering timeless, versatile, and luxurious staples. Raffi's collections are inspired by the founder's global travels and busy lifestyle, emphasizing comfort, luxury, and ease of styling. The brand is family-run, with Raffi, his wife, and t...
hree daughters collaboratively driving innovation and design each season. Raffi's philosophy centers on creating 'forever pieces' that make customers look and feel their best, embodying positivity, confidence, and a high-quality, happy life. The brand is also known for its vibrant color palette, sop
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