Rassvet

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Rassvet, meaning 'dawn' or 'sunrise' in Russian (and often stylized as PACCBET, its Cyrillic spelling), was founded in Moscow in 2016 by renowned fashion designer Gosha Rubchinskiy and professional skateboarder Tolia Titaev. The brand was established to embody and elevate the burgeoning post-Soviet youth and skateboarding culture within Russia and to present it on a global stage. Its design philosophy is deeply ingrained in this cultural identity, seamlessly blending authentic skatewear aestheti...
cs with high-fashion sensibilities and a distinctive Russian perspective. Rassvet draws inspiration from a diverse range of sources, including Soviet-era graphics, contemporary streetwear trends, and a raw, DIY spirit, often incorporating bold graphics, Cyrillic text, and a nostalgic yet forward-loo
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