Raw

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The brand, officially known as G-Star RAW, was founded in the Netherlands in 1989 with the philosophy of 'Just the Product.' G-Star RAW is renowned for its innovative and cutting-edge approach to denim, elevating raw, unwashed denim from a utilitarian fabric to a desirable and wearable material in its own right. The brand pioneered the concept of 3D denim for specific fits and constructions, exemplified by iconic styles like the G-Star Elwood, which integrates architectural and industrial design...
principles into garment creation. Their design ethos emphasizes functionality, durability, and craftsmanship, often drawing inspiration from military apparel and authentic workwear, blending these influences with a contemporary, urban streetwear aesthetic. Over the years, sustainability has become
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