Real Techniques

stles and a color-coded system to guide users through makeup application steps. The brand has expanded globally, with collections like Bold Metals offering premium quality brushes at higher price points. Real Techniques also emphasizes tool care with collections such as Makeupsaver and Cleanse + Extend, focusing on hygiene and longevity of makeup tools.

Philosophy

Real Techniques aims to provide professional-quality, cruelty-free makeup tools that are affordable and accessible to beauty lovers worldwide. The brand focuses on innovation, education, and authenticity, empowering users to achieve expert makeup results with easy-to-use, high-performance brushes and sponges. They prioritize synthetic materials to ensure cruelty-free products that work well with all makeup types and promote tool longevity and hygiene.

Sustainability

Cruelty free: True Materials: Uses synthetic Taklon bristles instead of animal hair to ensure cruelty-free products. Animal testing: No animal testing is conducted on Real Techniques products. Environmental initiatives: Focuses on product longevity and hygiene to reduce waste through collections like Cleanse + Extend and Makeupsaver, which promote tool care and reduce makeup absorption in sponges.

Founders

Sam Chapman, Background: Professional makeup artist from Norwich, co-founder of Real Techniques and YouTube channel Pixiwoo. Known for creating makeup tutorials and educational content.. Nic Chapman, Background: Professional makeup artist from Norwich, co-founder of Real Techniques and YouTube channel Pixiwoo. Collaborated with Sam on makeup tutorials and product development.

Background

The brand was born out of Sam and Nic Chapman's makeup artistry careers and their popular YouTube channel Pixiwoo, which started in 2008. In 2011, Real Techniques launched its first brush collection in collaboration with Paris Presents Incorporated. The brand quickly gained a global following, expanding its product range and markets. The Chapman sisters parted ways with the brand in 2020 after a nine-year partnership. Real Techniques continues to innovate with new collections and tutorials, maintaining a strong presence in over 60 countries.

History

Real Techniques was created in 2011 by Sam and Nic Chapman after their rise to fame on YouTube with Pixiwoo. The brand was developed in partnership with Paris Presents Incorporated, known for other beauty brands like EcoTools. Over the years, Real Techniques has won multiple awards for quality and innovation. The brand expanded its brush lines to include the premium Bold Metals collection. In 2020, the Chapman sisters ended their partnership with the brand but remain influential figures in the beauty community. Real Techniques continues to grow with new product launches and educational content.