Reef

freedom, and connection to the ocean.

Philosophy

Reef's philosophy centers on creating products that embody the spirit of the beach—comfort, freedom, and fun—while maintaining high standards of quality and innovation. The brand is committed to protecting the ocean and preserving reefs, reflecting a long-term relationship with the beach and a dedication to environmental stewardship. Reef aims to inspire people worldwide to embrace the beach lifestyle through comfort-driven, sustainable footwear.

Sustainability

Sustainability has been integral to Reef since its founding, with ongoing efforts to minimize environmental impact through material innovation and responsible sourcing. Materials: Rpet: Since 1984, Reef has used RPET webbing made from recycled plastic bottles, certified by the Global Recycling Standard. As of Spring 2020, all toe posts, liners, and sandal straps are 100% recycled polyester.. Recycled content: Reef incorporates recycled content in EVA and rubber compounds since inception. In 2021, Reef introduced a bio-based EVA midsole made from renewable sugarcane, achieving 51% bio content and carbon neutrality.. Natural materials: Majority of liners are 100% cotton; cork is used in select sandals and liners; some women's styles use a mix of PU and natural paper; natural jute braided straps are also used.. Sustainable leather: All leathers and suedes come from tanneries rated Gold or Silver by the Leather Working Group, ensuring environmental best practices. Most leathers are ISA Lite, reducing water and energy consumption significantly. Impact: Reef's sustainable leather use in 2019 conserved over 1 million gallons of water and 40 million hours of lighting, equivalent to filling 1.5 Olympic swimming pools with water. The brand remains 100% PVC free since 2007.

Founders

Fernando Aguerre, Background: Entrepreneurial brother from Argentina, co-founder of Reef, passionate about surfing and beach lifestyle.. Santiago Aguerre, Background: Entrepreneurial brother from Argentina, co-founder of Reef, surfer and beach lover dedicated to creating comfortable, high-quality footwear.

Background

Founded in 1984 in La Jolla, California, by two Argentine brothers who moved from Argentina, Reef started by designing sandals that could transition effortlessly from beach to street. The brand quickly gained popularity among surfers and beachgoers and has grown into one of the world's leading active sandal manufacturers. Reef was acquired by VF Corporation in 2005 and later sold to the Rockport Group in 2018. The brand continues to innovate while honoring its heritage and commitment to sustainability.

History

Reef was created in 1984 by Fernando and Santiago Aguerre, who redefined sandal design with the Original Stripe sandal, blending surf lifestyle with product innovation. Over the decades, Reef has maintained its focus on comfort and quality, expanding its product line and global reach. The brand has consistently integrated sustainability into its operations, pioneering the use of recycled and renewable materials since its inception. Reef's heritage collection celebrates its iconic designs while advancing eco-friendly initiatives.