Rhonda Shear

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Rhonda Shear Intimates is a pioneering lingerie brand founded by Rhonda Shear, a television personality and entrepreneur known for her advocacy of comfort, style, and empowerment in intimate apparel. The brand emerged from Rhonda’s vision to redefine comfort in lingerie, blending innovative technology—such as the Santoni machine for seamless construction—with a commitment to individuality and confidence. The Ahh Bra, launched in 2010, became a global phenomenon and solidified the brand’s reputat...
ion for quality and comfort. Rhonda Shear Intimates has expanded beyond bras to include loungewear, swimwear, cosmetics, and fragrances, and is now available in over 40 countries. The brand’s direct-to-consumer approach, including infomercials and HSN appearances, has allowed Rhonda to connect perso
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