Rochas

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Rochas is a Parisian fashion, beauty, and perfume house founded in 1925 by Marcel Rochas, a pioneer in 20th-century fashion. The brand is celebrated for its audacity, youthfulness, and Parisian elegance, with a legacy of innovative designs such as the 2/3-length coat, skirts with pockets, and the introduction of padded shoulders alongside Elsa Schiaparelli. Rochas is equally renowned for its iconic perfumes, most notably 'Femme,' which debuted in 1945 and remains a classic. The house has experie...

nced several creative reinventions, with notable designers shaping its modern identity, and continues to be recognized for its sophisticated, feminine, and timeless style[1][2][4].

Philosophy

Rochas champions audacity, youth, and Parisian elegance, with Marcel Rochas famously stating, 'One must

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