Rockwell by Parra is a cult streetwear label co-founded by Dutch artist Pieter Janssen, known as Parra. The brand originated in 2002 initially focusing on T-shirts with simple graphic designs and hand-drawn lettering. Over time, it evolved to feature Parra's signature surreal bird-like characters and vibrant saturated colors, blending graphic design with fine art influences. Rockwell by Parra gained a cult following for its unique, playful, and provocative imagery, including the iconic beaked cr...
eatures introduced in 2006. The brand is recognized for its collaborations with major footwear and apparel companies such as Nike, Vans, Converse, and Patta, and it has a strong presence in streetwear culture. Since 2015, Rockwell has continued under the name By Parra, expanding into clothing, skate
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