Rococity

fer casual wear as both an attitude and a lifestyle. The brand values cultural inclusivity and encourages customers to express their unique lifestyles through fashion. Each garment undergoes meticulous handcrafted production and multiple quality inspections to ensure high standards. Despite this, external reviews and investigations have raised concerns about the brand's legitimacy and product quality, citing issues such as misleading advertising and poor customer experiences.

Philosophy

Rococity believes that "everyone can enjoy the beauty of fashion." The brand aims to provide affordable casual wear for women, viewing casual wear not just as clothing but as a way of life. It embraces cultural diversity and encourages individuals to showcase their unique lifestyles through fashion. The company pursues quality relentlessly, with handcrafted garments and thorough quality inspections.

Sustainability

Production: Clothing is handcrafted by workers with precise sewing and workmanship in the brand's own factories in Asia. Quality control: Each item undergoes multiple inspections before shipment to ensure quality. Transparency: No explicit sustainability or environmental policies are mentioned in the available information. Concerns: External sources have raised concerns about the brand's legitimacy and product quality, which may impact perceptions of ethical practices.

Founders

Olivia, Background: Part of the founding family; initially no connection to clothing or fashion.. Lucy, Background: Part of the founding family; initially no connection to clothing or fashion.. Alice, Background: Part of the founding family; initially no connection to clothing or fashion.. Justina, Background: Part of the founding family; initially no connection to clothing or fashion.. Matthieu, Background: Part of the founding family; initially no connection to clothing or fashion.

Background

Rococity is a UK-based family-run brand specializing in handmade, made-to-order women's clothing. The founders had no prior experience in fashion but developed the brand to serve a global market with affordable casual fashion. The brand operates its own factories and workers in Asia to maintain quality and price control. It has a whimsical design studio and targets discerning customers who appreciate uniqueness and quality.

History

Founded by a family (Olivia, Lucy, Alice, Justina, Matthieu) with no initial fashion background, Rococity evolved into an international fast fashion brand with a presence in over 220 countries. The brand focuses on handmade, made-to-order clothing produced in Asia. However, external reviews and investigations, including a detailed video review and Trustpilot complaints, have questioned the brand's legitimacy and product quality, citing red flags such as lack of credible trust signals, misleading advertising, and poor customer satisfaction.