Roller Rabbit
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Roller Rabbit, founded in 2000 by Roberta Freymann, embodies a design philosophy centered on joy, comfort, and globally-inspired whimsy. The brand's genesis began when Freymann encountered a discarded piece of fabric featuring a monkey print in India, sparking her vision for a collection that would bring playful, artisanal textiles to life. Roller Rabbit is renowned for its vibrant, pattern-rich aesthetic, often utilizing traditional hand-block printing techniques that lend a unique, handcrafted...
feel to its products. Key to their output are their distinctive patterns, with the iconic 'M'Oko' monkey print being a recognizable signature. Their collections span sleepwear, loungewear, resort wear, and children's apparel, all characterized by soft, high-quality natural fabrics like cotton. The brand's vision is to offer pieces that evoke a sense of wanderlust, escape, and carefree living, making everyday moments feel special. They are particularly known for their comfortable pajama sets and their extensive offerings for family matching, promoting a cohesive and joyful lifestyle across all ages. Roller Rabbit aims to infuse homes and wardrobes with color, comfort, and an accessible 'happy chic' sensibility, drawing heavily on bohemian influences and the rich textile traditions of various cultures, particularly India.
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