S. Joon

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S. Joon is a luxury handbag brand founded in 2017 by Sahar Asvandi, a former choreographer and dance teacher. The brand is inspired by Sahar's love of vintage handbags and her background in dance, which influences the sculptural, minimalist, and contemporary designs of the handbags. S. Joon's pieces are characterized by buttery soft yet structured leather, featuring unique shapes and structural silhouettes. The brand has grown from a side hustle into a global label stocked by retailers across Eu...

rope, the US, Japan, and the Middle East. S. Joon emphasizes craftsmanship, with all bags handmade in a small artisanal family factory in Veneto, Italy, known for its zero emissions production process.

Philosophy

S. Joon's philosophy centers on combining artistic inspiration from dance with sus

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