Selected

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SELECTED is a Danish fashion brand offering contemporary clothing for men and women, rooted in Scandinavian design and lifestyle. Since its inception in 1997, the brand has been known for its minimalist, timeless collections that blend classic styles with modern trends, emphasizing quality, simplicity, and versatility. SELECTED is part of the Bestseller group, a major Danish family-owned fashion company, and operates globally with a strong presence in Europe and beyond. The brand is committed to...

sustainability, ethical production, and social responsibility, continuously innovating to reduce its environmental impact and improve working conditions across its supply chain.

Philosophy

SELECTED’s philosophy centers on 'responsibly crafted' fashion, combining timeless Scandinavian design wi

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