Selfmade By Gianfranco Villegas

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Selfmade is a fashion brand founded in 2014 by Gianfranco Villegas, an Italo-Filipino designer educated at Polimoda in Florence. The brand uniquely fuses Filipino-American streetwear culture, hip-hop influences, and authentic Italian craftsmanship, producing garments that blend urban graphics, evocative fonts, and three-dimensional embroidery. Each piece is crafted in Tuscany, Italy, known for its prestigious fashion heritage. Selfmade's collections are provocative and evocative, balancing stree...
t spirit with luxury tailoring, often inspired by personal stories and cultural hybridization. The brand's aesthetic oscillates between diverse inspirations such as struggle, love, passion, and beauty, creating garments that are both artistic and meaningful. Notably, the FW15 collection "You're My H
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