Serpui

tte and exquisite finishing. Each piece is 100% handmade in São Paulo, celebrating Brazilian heritage and artisanal expertise. The brand is recognized internationally, especially in Japan and the US, and is favored by celebrities like Madonna and Jennifer Aniston. Serpui's designs emphasize timeless elegance, exclusivity, and sustainability through the use of natural and sustainable materials.

Philosophy

Serpui's philosophy centers on creating handbags that are not merely accessories but wearable art pieces. The brand values the fusion of natural materials and traditional craftsmanship with modern, sophisticated design. It seeks to honor Brazilian cultural richness and artisanal heritage while delivering timeless elegance and exclusivity. Each collection is designed for women who appreciate subtle beauty, quality, and sustainability, emphasizing handcrafted excellence and the preservation of artisanal techniques.

Sustainability

Materials: Serpui emphasizes the use of natural and sustainable materials such as raffia, wicker, mother of pearl, and Brazilian gemstones. Craftsmanship: The brand supports local artisans in São Paulo, preserving traditional handcraft techniques and promoting ethical production. Environmental respect: Collections are created with respect for the environment, often incorporating sustainable practices and materials to reduce ecological impact.

Founders

Serpui Marie, Background: Born and raised in São Paulo, Brazil, to Armenian parents, Serpui Marie initially studied Chemistry at the University of São Paulo before dedicating herself to fashion design. Inspired by her mother's passion for Brazilian gemstones, handmade straw bags, and exotic flowers, she developed a unique design sensibility combining natural elements with sophisticated style. She co-founded the company with her brother, who manages administrative duties while she oversees design, production, sales, and export. Serpui Marie is a pioneer in luxury handmade handbags, blending artisanal craft with contemporary fashion.

Background

Serpui was founded in São Paulo, Brazil, by Serpui Marie, who draws inspiration from her multicultural upbringing and the natural environment of Brazil. The brand grew from her admiration of her mother's accessories and Brazilian gemstones, evolving into a globally recognized label known for its handcrafted straw and wicker clutches. Serpui collaborates closely with local artisans, continuously researching unique materials and developing new techniques. The brand is a regular participant in international trade shows such as Coterie New York and Premiere Classe, gaining acclaim especially in Japan and the US markets.

History

Serpui Marie started the brand a few years ago when handmade luxury handbags were rare. Leveraging her diverse background and passion for craftsmanship, she transformed handmade bags into coveted luxury items sold worldwide. Initially studying biochemistry, she shifted to fashion design and launched the brand with her brother. Over time, Serpui became known for its signature straw and wicker clutches, exclusive designs, and use of sophisticated materials. The brand has established itself as a pioneer in sustainable, artisanal luxury handbags and is recognized internationally by celebrities and fashion insiders.