Sethi Couture

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Founded in 2008 by sisters Prati and Pratima Sethi, Sethi Couture is a San Francisco-based fine jewelry brand dedicated to creating 'Everyday Diamonds' and heirloom-quality pieces. Their core philosophy revolves around celebrating the unique beauty of natural diamonds, particularly antique-cut and rose-cut diamonds, which lend a timeless, vintage-inspired elegance to their contemporary designs. The brand is renowned for its delicate aesthetic and the innovative use of stacking and layering, enco...
uraging clients to personalize their collections with unique combinations of rings, bands, and necklaces. Sethi Couture masterfully blends various shades of gold (yellow, white, rose, and black rhodium) with a spectrum of diamonds, including brilliant white, champagne, grey, and black diamonds, crea
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