Simpl. is a premium minimalist clothing brand founded in September 2020 by best friends Jessica and Lauren, and is based in South Africa. The brand's core mission is to simplify personal style by offering a collection of timeless, versatile pieces that can be dressed up or down. Their design philosophy emphasizes effortless fashion, comfort, and sustainability. Simpl. focuses on creating essential wardrobe items crafted from high-quality fabrics to ensure both comfort and long-lasting durability...
. The brand is deeply committed to ethical and sustainable practices throughout its operations, from responsible fabric sourcing to local garment production within South Africa, thereby supporting local communities and reducing its carbon footprint.
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