Smathers & Branson

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Smathers & Branson is an American accessories brand renowned for its hand-stitched needlepoint belts and accessories. Founded in 2004 by Peter Smathers Carter and Austin Branson, the company began as a passion project inspired by the unique needlepoint belts gifted to them by their girlfriends. Recognizing a gap in the market for high-quality, affordable needlepoint products, they set out to make these timeless accessories more accessible. The brand’s signature products are meticulously crafted ...
by skilled artisans in Vietnam, where the founders personally worked to perfect their manufacturing process. Each belt features intricate needlepoint detailing, often customized for universities, sports teams, fraternities, sororities, and individual clients. Smathers & Branson’s commitment to quali
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